As my friends know, I’ve become addicted to blogging. I knew this would happen, which is part of the reason why I resisted starting a blog for years, for the fear that it would eat up all my free time. Well, that is pretty much happening, and I’ve been enjoying every minute of it. But every now and then I step back and ask myself, “Why am I spending so much time doing this?” Today was one of those days.
This line of thought started while I was having lunch today with a friend and colleague from the Obama campaign at the outdoor fish market in Washington DC. I told her that I was thinking about going to Europe this summer, but money was kind of tight. And even more important: how would I blog regularly if I was traveling in Europe taking in all the sights??? Now, I admit that there is something very wrong about this reason for not wanting to visit Europe. It’s not as if there are no bloggers in Europe, or internet cafes. But I have been wanting to move to DC for the summer to do freelance writing and blogging on the political scene. Crazy, right?
Anyway, my friend asked me what I liked about blogging. My reply was that it was a creative outlet and it gives me a reason to go to events and talk to people I might not ordinarily talk to. I’m a political and news junkie, so it’s a more productive use of my time than simply consuming news all the time. And finally, I am fascinated by the ways that politics, government, and the media are changing right now, in part due to President Obama and his administration, and in part due to developments in technology.
Well, those are my own personal reasons for enjoying blogging. But is there any other point to blogging besides the enjoyment bloggers take in commenting on whatever they’re interested in? I started thinking more about this after reading Jeff Jarvis’ post, “Journalists: Where Do You Add Value?” at his blog BuzzMachine. He writes:
Journalism can’t afford repetition and production anymore.
Every minute of a journalist’s time will need to go to adding unique value to the news ecosystem: reporting, curating, organizing. This efficiency is necessitated by the reduction of resources. But it is also a product of the link and search economy: The only way to stand out is to add unique value and quality. My advice in the past has been: If you can’t imagine why someone would link to what you’re doing, you probably shouldn’t be doing it. And: Do what you do best and link to the rest. The link economy is ruthless in judging value.
The question every journalist must ask is: Am I adding value?
This isn’t only a good question for journalists. It’s also a good question for bloggers to ask themselves. Maybe some bloggers don’t care much whether they are “adding value” (by the way, I hate that phrase) but I think that any blogger worth reading should care. I’ve never liked the attitude of novelists that says, “I don’t care what my audience thinks, I write for my own artistic satisfaction.” If you’re a writer, you must care what your audience thinks. It’s the same as any form of communication, unless you are content to be communicating with yourself.
So, what is the point of blogging? I don’t have any well-thought-out answers to this question right now. Clearly, a lot of us enjoy reading blogs for a variety of reasons. But is there anything beyond enjoyment? I think that Jarvis has good advice for bloggers in addition to journalists: “Do what you do best and link to the rest.”