Swine Flu and Panic About Twitter Panic
Posted on April 28th, 2009 in Government 2.0, Public Health, Swine flu, Twitter | No Comments »
Evgeny Morozov has an opinion piece out today called, “Swine Flu: Twitter’s Power To Misinform“. Morozov argues that because of some overly zealous Twitter users spreading false information, the medium itself is unreliable and not a useful tool for quickly gathering information in a crisis. Specifically, Twitter’s 140 character limit is the primary problem because it allows users to relay information (and sometimes misinformation) without providing context. Moreover, government agencies have not been quick enough to adopt social media, so Twitter users are having to rely on those driven by panic or those in search of more followers. Morozov writes:
In situations like this, there is some pathological about people wanting to post yet another status update containing the coveted most-searched words – only for the sake of gaining more people to follow them. And yet the bottom line is that tracking the frequency of Twitter mentions of swine flu as a means of predicting anything thus becomes useless (however, there are plenty of other non-Twitter ways to track the epidemic and Mashable does a good job of summing them all up).
That aside, the “swine flu” Twitter-scare has once again proved the importance of context — and how badly most Twitter conversations are hurt by the lack of it. The problem with Twitter is that there is very little context you can fit into 140 characters, even less so if all you are doing is watching a stream of messages that mention “swine flu.” Now, the lack of context is probably not a problem in 99 percent of discussions happening on Twitter — or, at least, it’s not a problem with devastating global consequences.
However, in the context of a global pandemic — where media networks are doing their best to spice up an already serious threat — having millions of people wrap up all their fears into 140 characters and blurt them out in the public might have some dangerous consequences, networked panic being one of them.
But this analysis is wrong on several levels. Morozov seems to recognize that there’s a hole in his argument when he points out that 99 percent of discussions will not be infected (couldn’t resist) with misinformation. The fact is, the misinformation out there is far outweighed by the good information that is relayed through Twitter.
First of all, most users of Twitter include links to the source of their information, or they suggest that other users read an article or a website that is being linked to. These links often provide the context that 140 characters do not allow. For instance, I wouldn’t have learned about a very useful compilation of websites to go to about the swine flu outbreak if I hadn’t seen @Mashable post a link on Twitter to How To: Track Swine Flu Online.
Furthermore, while the Department of Homeland Security (@homelandsecurit) and the Department of Health and Human Services (@hhs_gov) have not done a good job updating their Twitter accounts about swine flu, the Center for Disease Control’s Twitter account @CDCemergency has been an excellent resource for reliable information and it is updated frequently. Since its first tweet on April 22nd, there have been 56 updates, with 19 updates on April 26 alone. If Morozov’s piece is instructive, its lesson is that we need more government agencies posting more frequently on Twitter. But if so, that point would go in favor of the argument that Twitter is a useful tool for spreading accurate information quickly.
There is a lot of hype around new social media platforms, and especially Twitter, so stories that try to knock it down a few pegs are to be expected. But just because some Twitterers don’t do their homework before posting doesn’t mean that the rest of us aren’t getting reliable information. And why worry so much about the 1 percent that don’t know how to distinguish fact from fiction? If it wasn’t Twitter, these people would be checking out conspiracy theory websites anyway. It’s best to encourage government agencies like HHS and DHS to use Twitter better rather than panic about the panic on Twitter.



