This is the ad that Organizing for America (OFA) has released in the states of “Blue Dog” Democratic senators and moderate Republicans to put pressure on them to support health care reform.  The people in this ad are not actors, but rather citizens who submitted their videos to OFA describing how lack of health insurance has negatively impacted their lives.  This Boston Globe piece provides brief bios of these individuals and their situations regarding health care.

A more significant sign of just how much OFA is engaging in health care reform organizing is their effort to get volunteers to canvass their neighborhoods and make calls to their neighbors.  The first round of weekend canvassing was this past weekend, and OFA plans to continue asking volunters to canvass every weekend throughout the summer.  It’s clear to me that this is the make-or-break moment for OFA to show that they can effectively mobilize Obama’s base.  If they cannot engage Obama’s list of 13 million supporters for one of the most significant domestic policy fights of his presidency, there is little chance that the group will be viable in the future IMHO.

Early signs, however, are promising.  Here in Massachusetts, we still do not have a paid staff person from OFA, and yet the volunteer-led group OFA-MA is organizing a Health Care Reform 101 Forum that will take place this Saturday, July 18 in Boston.  As of today (Wednesday the 15th), 99 people have signed up.